Abstract

This study explores the enhancement of the traditional Beer Game simulation, originally developed by J. Forrester, through the integration of serious games within a VR environment. The primary aim is to improve the understanding of the Bullwhip Effect in supply chains by incorporating role-specific mini-games that correspond to each stage of the supply chain—retailer, wholesaler, distributor, and brewer. These mini-games are designed to reinforce learning objectives, increase player engagement, and provide a more intuitive grasp of inventory management. The study also investigates the impact of these games on player motivation, knowledge retention, and overall learning outcomes. A user study involving 21 participants was conducted to evaluate the effectiveness of the mini-games. Results indicated that while the games were successful in imparting knowledge and maintaining player interest, there were areas for improvement, particularly in time management, challenge level, and the integration of educational content. The study concludes that the addition of serious games within the simulation offers significant educational benefits, enhancing both the learning experience and the understanding of complex supply chain dynamics. Future work will focus on refining these elements to further optimize the balance between education and engagement in serious game-based learning environments.

Results/Implementation/Project Description

Conclusion

[ PDF (optional) ] 

[ Slides Kickoff/Final (optional)]